If you know anything about Daddy, you know that Daddy has a strong, mildly unnatural, almost romantic bond with his Starbucks coffee. It puts the Ying in my Yang, it is the jen nais to my se quoi. It had me at "Hello"...my Starbucks...completes me.
I didn't know much from Howard Schultz, the CEO of Starbucks; I probably knew as much about him as Snoop Dogg knows about his weed dealer - the man puts out good product, aight? As long as I get my daily fix, everybody's happy - I don't need to know from the corporate infrastructure.
Turns out though, this Howard Schultz is a pretty impressive guy. Not because of his coffee company, as huge as that is. So, what makes him so impressive? This...
Clicking on the "TAKE THE PLEDGE" button will take you to the Facebook page of "Upward Spiral 2011", a platform the Schultz has created for action inspired by the letter. As of this blog post, there have been 209 pledges to withhold campaign contributions and 43 pledges to hire. This is how it's done, people. When the game is rigged, refuse to play...and take your money off the table.
Take the Pledge. Be part of the solution. And order me a Venti.